Copy Confidential

What is my #1 objective as a copywriter and editor of digital marketing? Is it being super creative and blowing everyone’s mind with clever new ways to phrase & engage? Nope. That’s probably a nice-to-have on my list. My #1 objective is consistency, hands down.

Consistency builds trust. If your copy is on point every time, your customers (and your coworkers) will trust you. Brand is based on consistency — any inconsistencies erode confidence.

And confidence, my friends is everything.