RETAIL MERCHANDIZER

Aspirational headlines with substantiating subheads are my bread and butter.

BIOTECH COLLATERAL

I like to add the sparkle and emotion that make brand language pop!

GROCERY CONCEPT

I live to concept. This blue-sky idea ultimately informed the company’s loyalty program’s digital summer game.

TECH EDUCATION PASSPORT

Learning for all ages should be fun! Gamification that surprises and delights is my go-to strategy.

AUTOMOTIVE EMAIL

I endeavor to create synergy between email subject lines and main headlines, while balancing brand language and immediacy.

BIOTECH FULL PAGE AD

As a storyteller, I punch up the value props in support of the headline.